HomeDigital MarketingsoftwareWhat Video Editing Can Do For Your Business

What Video Editing Can Do For Your Business

Top 8 Video Editing Software

Video marketing has become an integral part of the digital initiatives of thousands of brands across the world. Smaller businesses finally have an opportunity to compete with established brands. With video, they can portray the effectiveness of their products or services to the target group.

Any business that has video marketing plans will need an editing tool. Even the most well-filmed video clips come off as unprofessional when not subjected to the basic color collection. However, the video editing needs of small businesses are very different from that of bigger brands. They usually need lesser features, have lesser hardware setup, and can afford only the low-priced tools.

Luckily, many editing tools allow small businesses to create poignant and visually appealing content even under such tight constraints. In this article, we will discuss the top 8 video editing software that will help your small business scale new heights of growth.


If you are keen on using templates to create promotional videos but do not want to compromise on the customization, InVideo is the perfect video editor. The tool has more than 5000 templates to choose from and you can find something for every plausible theme. It allows you to create videos in 70 languages and has a dedicated 24 X 7 support team.

A major specialty of InVideo is its unique media library consisting of millions of images, video clips, and music. That way, you can use media from the stock library to give a unique touch to your edited videos.

While InVideo has a free trial period of 30 days, the business plan is reasonably priced at $15 per month. There is also a free version of InVideo, but the videos created with the free version will have a watermark.

VideoPad Video Editor

The VideoPad video editor is available for both Windows and Mac devices and lets you edit 360-degree video footage. The tool has an impressive collection of text overlays, transitions, and other visual effects that let you personalize the video. Adding voiceovers to your video can be achieved in a few clicks, and there are a host of professional sound effects for you to choose from.

VideoPad lets you edit videos in 4K resolution thus making it a perfect fit for professional videos. The tool has a free demo version, and you can purchase a lifetime license of the home edition at $24.99. The master’s edition is available at a one-time payment of $34.99. The only drawback of this tool is that it does not have a music library. This can be a challenge for small businesses that do not have original music tracks at their disposal.

Adobe Premiere Effects

Adobe Premiere Effects is created for small businesses and social media enthusiasts. If you are keen on automated videos, the face detection, smart trim, and shake reduction tools will help in video editing. Adobe Premiere Elements has advanced Sensei AI technology that lets you automatically create slideshow videos from chosen photographs.

These latest automation techniques help reduce the efforts in video creation. This lets small businesses achieve their marketing goals. It is available in Mac and Windows systems and comes with a 30-day trial period. The lifetime license is available at $99.99 per month.

Magix Movie Edit Pro

Small businesses that work on Windows devices can use the Magix Movie Edit Pro to create a promotional video in minutes. Here, you upload the video clips and images, and the tool prepares the video. For content creators who wish to personalize the video, there are more than 1500 visual effects to choose from.

You can take a 30-day free trial to understand if this tool is suitable for your business needs. Post that, you can obtain the lifetime license by a one-time payment of $69.99.

Filmora Pro

Filmora Pro expects its users to have a basic experience in video editing. It offers professional color grading and color correction opportunities and lets you create action cam videos in no time. The app’s audio editing features help in creating explainer or tutorial videos.

Filmora Pro is used by professional editors and is recommended for small businesses that want to be perceived as trustworthy. This tool has excellent file exporting options and offers extensive animation support. There is a free trial to this tool, and you can obtain a lifetime license at $149.99.

Final Cut Pro X

Small businesses that operate on Mac devices can use the Final Cut Pro X to establish that their videos are a class apart. This tool has a magnetic timeline that makes it easy for you to organize and work on large files at a time. You can create 2D and 3D motion graphics and come up with high-quality content.

During the editing, you will have complete control over the color, saturation, and hue. It is an excellent choice for small businesses that are looking for a wide range of editing options for their marketing videos. There is a 90-day free trial period to this tool that gives you ample time to experiment with the different functions of this tool. You can purchase the lifetime license with a payment of $299.99.

Vegas Pro

One of the most versatile video editing tools, the Vegas Pro lets you work on all possible video formats.

It supports Multicam editing and lets you work on 360-degree footage. Vegas Pro has HDR color support and comes with an intuitive interface. It is one of the few tools that offer advanced editing features while having a simple interface.

An advantage of the Vegas Pro is that any video that you edit with this tool can be directly uploaded to social media sites such as Instagram, Facebook, or YouTube. This is available exclusively for Windows devices and comes at a one-time payment of $399.99.

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CyberLink PowerDirector Ultra

One of the most highly awarded video editing tools, the CyberLink PowerDirector Ultra lets you work from hundreds of video templates and create business videos. Smaller organizations can leverage the color correction features and enhance their video footage in no time.

There are Subtitle Room, Transition Designer, and Title Designer features that you can use to customize parts of your video and save that as presets. Another advantage of the CyberLink PowerDirector Ultra is its adaptability to plug-ins. There is a 30-day trial period, and the lifetime license is available at $99.99.

For any small business, the purchase of a video editing license is a long-term digital marketing investment. Most of the tools can be utilized to their best if you spend time exploring its functionalities. That is why we recommend that you choose a tool and stick to it throughout your video-making efforts.



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