Mobile Apps For Your Business Brand 2020: Mandatory or Preferable?
Mobile Apps For Your Business Brand 2020
Do you ever wonder, why you need a mobile apps for your business Brand 2020? What can an app offer you to better serve your loyal customers?
Every single business owner has been pondering over the same set of questions. Believe it or not, mobile apps are an integral part of our daily micro-moments. Before you even enjoy your bed tea each morning, chances are that you have already turned to an app to start your day. People spend an average of 30 hours a month on mobile apps. Every time, we have something in our mind like “What should I do?” or “Where should I go?” or “What should I buy?”, we have an app for it.
According to a survey, there has been a substantial increase in the demand for mobile apps. Nearly 81% of mobile users spend their time online looking for a service or a product and 26% search for a specific app related to it. The previous notion of “You need to be present where competition is present” has now turned into “You need to be present when your customer is online.”
Mobile apps for business are an advertising medium that can complement a brand’s offline experience, drive e-commerce, or simply help to connect with customers. Let’s take an example to understand consumer behavior: “I want to buy a cool pair of shoes. I will search it on Google (ease of access), click on options available on e-commerce mobile apps (online presence to aid mobile discovery), scroll through various options available, pick up one and purchase the same or can simply turn towards a nearby store where that product is available for a discount (drive e-commerce)”
The decision-making process gets faster for every individual before making a purchase as they have facts on their fingertips provided via an app, such as product catalogs, before making any purchase.
Now let’s look at the factors that make these mobile apps mandatory:
Just one click
Those days have passed when people used to go to the browser, search for e-commerce websites, look for the product of their preference, and then proceed with buying. In today’s hectic work schedules, people want something that is convenient, quick, and above all easy to access. A mobile app fits perfectly in these criteria: it offers ease to customers, by being readily available, making payments with a push from any wallet, increased security, and giving and receiving feedback.
Interactive and fun
Mobile apps have these mysterious ways of engaging users through their unique user interface. They allow business owners to provide an engaging product experience beforehand via storytelling. Mobile apps help brands to connect with their loyal customers and establish an emotional connection. Effective storytelling is a way to relate with the consumer more personally using stories to build around their products and capture their attention.
Time-saving and cost-effective
Mobile is no longer something that you can ignore. Mobile phone demand over the years has increased by a substantial amount and so has the demand for apps used in it. On average, a mobile owner has 36 apps in his phone out of which 19% are retail service apps. To win a sale, you must keep them engrossed with products and services you have to offer along with product details provided via product catalogs in your mobile app. Printed catalog (which is a thing of the past) requires a substantial amount of investment with limited output to distribute. However, the mobile catalog that is readily available on the user’s fingertips, can showcase it to a wider ambit of the audience, avoiding high printing and distribution costs. Users can access these mobile catalogs anywhere, anytime through their phones.
In preparing a solid groundwork for landing a sale, personalized services play a vital role. Mobile apps enable brands to provide personalized services based on their demographics, age, sex, etc. And all of this is a bi-product of mobile data collection. Data collection is not a new phenomenon. However, mobile phones have made it much more interesting and efficient. Mobile data collection is an interactive way of data collection, which includes automatic data validation based on datatypes and required fields. Less manual data input and data validation in combination help in reducing errors and saves a lot of time. It is a real-time process and helps in managing teams and provide essential business data to the analyst for further use. Every team member has access to the information and can act swiftly thereby helping in increasing business operations efficiency with an increase in speed and accuracy of data collection.
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Stay ahead of the curve
Relationship selling – a selling technique based around using a relationship to land a sale, is very common among businesses. To create and nurture such relationships, you need to know your customers better, and when someone asks you to do it virtually, it sounds next to impossible. But rest assured, that’s not the case with the technological advancements we have at our disposal. Mobile Data Analytics is one such advancement. It is an art of measuring and analyzing data in order to understand consumer behavior more closely. It helps business owners and marketing teams to make informed product decisions, analyze and plan better marketing campaigns, helps user interface teams to design better user experiences, and helps technical teams in pinpointing problems before they become an issue in business growth. Loss of sale because of the incomplete transaction (due to technical error) is one such example wherein Mobile Data Analytics comes into play and indicates an error or technical glitch to the team. It also helps in choosing apt marketing campaigns based on ROI’s.
Mobile data collection and analytics play an important role in identifying your target audience to pitch the right product. It helps in segregating the products in accordance with the consumer’s search history, demographics, age, sex, etc. which in turn helps the sellers in selling the right product to the client and maintain brand value. Take an example of a person looking for mechanical tools on Google. Analytics will help Amazon to target him with an advertisement over the web to drive e-commerce.
Strategy To Win
Mobile apps consume a substantial number of hours in a smartphone user’s life. While these apps can delight them and satisfy their needs efficiently, grabbing eyeballs, and engaging their attention could be a tedious task. Based on various surveys of user’s mobile app behaviors, here are a few steps to reach out and keep your app audience engaged:
- Maximize online presence
Users have a plethora of apps that they can install from Google Play Store/App Store and satisfy their needs or requirements. To stand out from the crowd, you need to be present wherever mobile users are looking for apps of their interests. A mobile app installation campaign is one such initiative that offers a way to promote app installations to potential customers across search, display, and video, during their moment of need wherever they may be.
- Promoting value
Almost 36% of the apps are seldom used by an average smartphone user. To make sure your app doesn’t fall under that sector, your app should provide a compelling value proposition for continuous usage of the platform. Discount offers and exclusive content are the keys to keep your user’s engagement and interest intact. The best way to promote such offers is through mobile app engagement ads. Furthermore, loyalty programs such as incentivizing users for their maximum usage via accruing reward points that can be redeemed for further in-app purchases will ensure customer retention and help you keep your sales graph pointing upwards. Amazon Pay Cashback on ICICI Amazon Pay credit card is one such loyalty program.
A mobile app helps to make sure that your business is future-ready and also helps to secure a strong brand presence in the industry. Mobile apps not only complement your offline presence but also give you the required insights on your marketing investments, your target audience, connect with your loyal customers, make rapport, establish an emotional connection, hence, help in doing business. It also caters to your offline presence as it drives people to your store to fulfil their requirements. The mobile app is not a luxury. It is a necessity to make your mark in the coming future.