Harley-Davidson’s New Electric Motorcycle Sub-Brand LiveWire Launching Details
Harley-Davidson LiveWire Launching Details
Famous American automobile company Harley-Davidson has launched its all-electric motorcycle sub-brand LiveWire. Harley-Davidson has launched a new sub-brand to get a grip on fast-growing electric vehicles. Now the company will launch all its electric bikes under this brand.
The company has named its new brand after its first electric motorbike. Harley showcased it in the year 2019. The company is set to launch its first electric motorcycle in July under the brand Harley-Davidson Livewire.
Harley Davidson said in February that it would create a separate electric vehicle-focused division. The company’s goal behind this is to attract next-generation youth and more environmentally conscious drivers.
“We are embracing the opportunity to lead and define the market in electric vehicles,” the company’s CEO Jochen Jitz said in a statement. “Livewire also plans to innovate and develop technology that will appear in future Harley-Davidson electric motorcycles,” he said.
The head office of the Livewire brand will be virtual. According to the report, Harley-Davidson Livewire will begin work with Harley Davidson’s existing dealership network but will be an independent brand. So customers will be able to buy Harley-Davidson LiveWire brand motorcycles through digital mode as well as through dealerships. The company is currently preparing to start dealerships in some locations in California.