Ads In WhatsApp
Facebook-owned WhatsApp has more than two billion users worldwide. Since the year 2018, there have been reports that Facebook is preparing to launch ads in WhatsApp soon, which will be shown in the status, although Facebook has never said anything openly on it.
At the same time, The Information has said in its report that Facebook is going to start advertising on WhatsApp very soon, although there is no mention of the date of showing the advertisement in the report.
Facebook claims that WhatsApp is end to end and is encrypted, which means that the company is not even aware of the chatting on WhatsApp. In such a situation, the big question arises that if what is end to end is encrypted which will show targeted ads on it.
It is being said in the report that Facebook has broken this problem. Facebook will show ads on WhatsApp based on the Facebook account of the users. Facebook is also extracting data on how many people are using both Facebook and WhatsApp.
At the same time, some officials of the company believe that with this decision, some users can also delete their Facebook account. There has been a dispute about advertising on WhatsApp before this as well. In the year 2018 too, Facebook had expressed its intention to show ads in WhatsApp status.